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The Quarterly
Report Engine
Counterpoint had brilliant analysts publishing great content that disappeared after 48 hours. I built the system that made it last and converted it into a pipeline machine that delivered 450+ MQLs every quarter, automatically.
450+
MQLs per quarter
20
Campaigns per year
10K+
20%
5
Industries scaled across
Counterpoint Research runs on insight. Every week, a team of world-class analysts was publishing reports, blogs, and data pieces on global smartphone markets, wearables, automotive tech, semiconductors, and IoT. The quality was undeniable.
The problem? Each piece got a spike of views on publish day, then vanished. There was no system to aggregate it, no way to use it as a lead capture tool, and no mechanism to bring audiences back week after week. Marketing was reactive – publish, hope, repeat.
There was also a deeper commercial problem: Counterpoint’s most sellable product was its full research reports: premium, gated, high-value. But the free content wasn’t creating a path toward them. The funnel was leaking at every stage.
The Gap
Scattered blogs with no aggregation, no lead capture, and no re-engagement mechanism. Great content being used once and discarded. No pipeline from content to commercial outcome.
The System
The insight was straightforward: Counterpoint was already producing the content. It just needed to be packaged, gated, and given a distribution engine.
I proposed the Quarterly Report format, a curated PDF compilation of the quarter’s best content from a single industry vertical, bundled with links to the deeper paid research. It served two purposes simultaneously: it gave prospects a high-value free resource, and it moved them toward Counterpoint’s core commercial product.
Once the first Smartphone Quarterly proved the model, we scaled it. By peak, we were running 5 industry reports per quarter – Smartphones, Wearables, Automotive, IoT, and Semiconductors, each with its own landing page, email sequence, social campaign, and HubSpot workflow. One report per week, every week of launch month.
“Our content is too technical. Prospects tune out.”
Technical depth is a feature, not a bug if you frame it right. I translate complex B2B narratives into messaging that engineers forward to their CFOs.
“We need someone to guide us through the whole setup.”
Strategy + execution + automation + reporting. Most agencies stop after slide 47 of the deck. I stay until it runs on its own. HubSpot, content ops, attribution – the full stack.
01
Content & Thought Leadership
Whitepapers, reports, case studies that generate pipeline
02
Lead Generation & Nurture
Systems that qualify, score, and convert
03
Marketing Automation (HubSpot)
Workflows that work while you sleep
04
B2B Messaging & Positioning
Making complex products sound like obvious choices
05
Design & Visual Communication
UX, decks, assets, and brand visuals that don’t look like a template
06
Analytics & Attribution
Reporting that answers “what should we do next”
Cognitio Analytics
Hubspot · Lead Management
Built a lead management system from zero thats automated end-to-end via HubSpot
Cognitio Analytics had data. What they didn’t have was a system to turn it into pipeline. Built the full architecture: lead capture, scoring, segmentation, and automated nurture sequences. No agency. No handholding. Just a working system.
100%
Automated pipeline
0→1
Lead ops from scratch
Cognitio Analytics
Content · B2B
Case studies that made analysts stop using bullet points
Turned dense research outputs into narratives that actual humans forward to each other.
Portfolio
More Coming
There’s more where that came from
Additional case studies across demand gen, content ops, and B2B messaging.
Your marketing deserves someone who finishes the job.
If you’re hiring a senior B2B marketing leader who can build, not just advise, let’s talk.
