The Work
Seven years. Two firms. One person doing the work of an entire marketing department. From booth designs to press liaisons, from 2K to 30K newsletter subscribers, from zero to a fully automated leads pipeline. Here’s the proof.
150+
Events Managed
30K
Newsletter Subs
100K+
Monthly Page Visits
450+
MQLs per quarter
#1
Google SERP · 6 Years
Featured – Campaign Stories
Not Samples. Systems
Counterpoint Research · Integrated Campaign
The Quarterly Research Report Engine
Most companies publish a report and hope someone finds it. I built a machine that turned data into 450+ MQLs every quarter automatically.
450+
MQLs per
quarter
20
Campaigns
per year
Read the full story
Counterpoint Research · Growth
The Newsletter That Grew 15×
15x
Subscriber
growth
30K
Active
Subscribers
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Cognitio Analytics · HubSpot
The Lead Machine, Built From Zero
ICPs, personas, scoring, lifecycle automation, documentation, handoff. Everything. Built from scratch and runs entirely on autopilot.
30+
MQLs in
<1 year
0→1
Full pipeline
built
Read the full story
Events
Counterpoint Research
150+ Events. One Marketer.
From MWC and CES to Apple WWDC and Google I/O, drove comprehensive event marketing strategies by executing end-to-end, multi-stage content campaigns, maximizing brand visibility before, during, and after major industry and corporate events.
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Cognitio Analytics
10 Events, Solo Execution
Designed every booth, standee, banner, and handout independently, concept to final print file. No agency. Events include CTO Exchange, BTWS, GPBCH, and LVBCH.
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Cognitio Analytics · Pre Event Strategy
Pre-Event Intelligence
Before events: ICP-mapped attendee research, tailored collateral per audience, social campaigns and anchor landing pages to drive meeting bookings and post-event lead capture.
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Integrated Campaigns
Every channel, in the right order, at the right time.
Counterpoint Research · Data Pages
10+ Pages Managed · Ranked #1 on Google
Quarterly-updated data pages tracking global company rankings. Spearheaded the data visualisation process. Ranked #1 on Google SERP for major non-branded keywords like “global smartphone market” throughout a 6-year tenure.
100K+
Monthly
visits
#1
SERP Rank
6 Years
Read the full story
Counterpoint Research · Quarterlies
5 Campaigns per Quarter. Every Quarter.
End-to-end quarterly report campaigns: report creation, microsite/landing page development, SEO, HubSpot automation, newsletters, LinkedIn, and email; all tracked via GA4, HubSpot, LinkedIn and Mailchimp.
450+
MQLs per
quarter
20
Campaigns
per year
Read the full story
Content Creation
If it needed writing, structuring, designing, or publishing, it’s in here.
Infographics
50+
Designs
100K+
Views
Both
Social Carousels
Designed carousels optimised for LinkedIn algorithm, format, copy, and CTA built to drive engagement.
100+
Carousel
Designs
>60%
Avg Eng
Rate
Counterpoint Research
Newsletter System
Weekly campaigns with refined subject lines, copy, design, and personalisation. Analytics-driven iteration every single week.
30K
Subs
Built
>20%
Avg Open
Rate
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Both
Long-Form Content
High-conversion long-form content, including industry whitepapers, research reports, case studies, and optimized editorial blogs.
500+
Published
Pieces
50K+
Down-
loads
Social Media
Built audiences from scratch. Managed the voice. Grew the numbers.
Counterpoint Research · LinkedIn
20K · B2B Followers.
LinkedIn followers grown organically. From 3K in 2018 to 20K by 2024. 15K→20K in just six months at peak. US audience doubled year-over-year for 6 years.
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Cognitio Analytics
Algorithm-First Strategy
Optimised for content type, timing, hashtags, links in comments, strategic tagging. Managed a full social calendar. Identified and scaled top-performing formats: image posts, videos, carousels and articles.
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Multpile Platforms
LinkedIn + X Management
Managed LinkedIn lead generation campaigns for events, webinars, whitepapers. Full content management for Counterpoint X/Twitter. LinkedIn end-to-end for Cognitio Analytics.
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SEO
Ranked. Not just published.
Counterpoint Research · SERP Rankings
#1 for 6 Years Running
Ranked #1 on Google SERP for major non-branded keywords “global smartphone market”, “smartphone market share” and more. 100K+ monthly visits sustained through quarterly content refreshes and data visualisation.
#1
SERP
position
100K+
Monthly
Visists
Read the full story
Cognitio Analytics · Content Pillars
Content Pillars & Keywords
Counterpoint Research
Technical + Off-Page SEO
Site audits, on-page optimisation across existing content, off-page strategy anchored in earned media mentions (BBC, Bloomberg, Reuters) and partner backlinks from DSCC and QPR collaborations.
Brand Management
Consistency is a discipline. Here’s what that looks like at scale.
Counterpoint Research · Events
Brand at Scale – 150+ Events
Managed brand consistency across every event touchpoint: booth design, presentations, standees, collateral. Directed an in-house designer while maintaining brand integrity across 150+ unique event contexts.
Read the full story
Cognitio Analytics · Content Pillars
End-to-End Solo Execution
Read the full story
Cognitio Analytics · Web
High-Intent Solution Pages
Partnerships
Cognitio Analytics · QPR
Full Partnership Marketing: Cognitio × QPR
Counterpoint Research · DSCC
Business Conference: Counterpoint × DSCC
Co-marketing the display industry partnership. Key event: DSCC Business Conference, a flagship event for the sector. Created all marketing assets for Counterpoint’s involvement and managed the co-brand across all channels.
Tier-1 mentions don’t happen by accident. Neither do analyst quadrant features.
Counterpoint Research · Tier-1 Media
BBC. Bloomberg. Reuters. CNBC. WSJ.
Cognitio Analytics · Research
AIM Research PeMA Quadrant
Positioned Cognitio within AIM Research’s Process Excellence & Management Automation (PeMA) research quadrant. Coordinated data submissions, narrative framing, and ongoing research partner relationship.
Organic Traffic & Search Visibility
Pipeline & Lifecycle Reporting
LinkedIn Metrics & Analytics
Follower growth, reach, engagement, audience seniority. Followers grown organically from 15K→20K in six months.
Email Campaign Analytics
Managed Mailchimp reporting for weekly newsletters. Continuous optimisation of subject lines, send times, and content type based on data.
You’ve seen the work. Now let’s talk about yours.
If you’re hiring a senior B2B marketing leader who can build, not just advise, let’s talk.
