Resume

The Resume

Years of marketing work narrated in two versions. Both tell the same story, just from a different angle. Ops version highlights operations, analytics, and cross-functional execution. Leads version leads with demand generation, pipeline, and team leadership.

Shubhadeep Guha

Marketing & Communications Manager

Available Now

Ops Version

Marketing and communications professional with 7+ years of experience supporting global leadership teams in professional services and market research environments. Expertise in marketing operations, global content amplification, internal communications, performance analytics, and cross-regional coordination. Proven ability to translate business insights into structured marketing initiatives, manage complex workflows across time zones, and deliver high-quality outputs in fast-paced, stakeholder-driven environments.

240K+

Monthly website views driven

1K+

SQLs generated per month

150%+

Organic traffic increase (SEO)

$200K

Annual revenue from marketing

Marketing & Communications Manager

Cognitio Analytics Inc

Mar 2025 – Ongoing

Partner with senior leadership to integrated global marketing initiatives across digital, content, and events.
Manage website updates, expert profiles, and publication pages; implemented GA4 and tracking frameworks, increasing organic traffic by 120%.
Develop and amplify thought leadership content on LinkedIn and email, driving 25% organic follower growth within 3 months.
Coordinate cross-functional marketing initiatives with sales, product, and external partners to ensure alignment and timely delivery.
Create structured content calendars and marketing workflows to improve publication consistency and execution efficiency.
Conduct ongoing analysis of web, social, and campaign performance (GA4, HubSpot, LinkedIn Analytics), preparing dashboards and insights for leadership review.
Design and execute lead segmentation and CRM workflows in HubSpot to enhance campaign reporting and audience targeting.
Support event marketing initiatives, aligning messaging and assets across website, social media, event collateral, and internal communications for targeting CXO-level audiences.

Assistant Marketing Manager

Counterpoint Technology Market Research

Jun 2018 – Jul 2024

Coordinated global marketing initiatives across 10+ markets, supporting 40+ annual technology announcements and 10+ international events while collaborating with analysts and leadership across multiple time zones.
Managed corporate website operations and HubSpot integration, driving 240K+ monthly views and 1,000+ SQLs per month; revamped SEO strategy to increase organic traffic by 150% and inbound leads by 20% annually.
Led content amplification across LinkedIn, Twitter, and email (24K+ followers; 20K+ subscribers), publishing 10+ monthly newsletters and generating 100K+ monthly social impressions.
Prepared structured performance reports and campaign analytics for leadership review, ensuring continuous optimisation of digital and content initiatives.
Managed a team of four associates and designers, coordinating creative assets and maintaining brand consistency across client campaigns for Samsung, Google, Qualcomm, Verizon, HONOR, and OnePlus.
Organised internal marketing and culture training programmes for 100+ analysts across 12 countries, strengthening global alignment and communication standards.

Landing Page

Web Design

Form Setup

CRO

Skills & Tools

Analytics & Platforms

GA4

HubSpot

SEMRush

CRO

SQLs generated per month

Organic traffic increase (SEO)

Next Case Study

The Newsletter That Grew 15×

From 2,000 to 30,000 subscribers. No paid ads. No list purchases. Just a system.

Discover more from The Insight Marketer