The Resume

Years of marketing work narrated in two versions. Both tell the same story, just from a different angle. Ops version highlights operations, analytics, and cross-functional execution. Leads version leads with demand generation, pipeline, and team leadership.

Shubhadeep Guha

Marketing & Communications Manager

Available Now

Ops Version

Marketing and communications professional with 7+ years of experience supporting global leadership teams in professional services and market research environments. Expertise in marketing operations, global content amplification, internal communications, performance analytics, and cross-regional coordination. Proven ability to translate business insights into structured marketing initiatives, manage complex workflows across time zones, and deliver high-quality outputs in fast-paced, stakeholder-driven environments.

240K+

Monthly website views driven

1K+

SQLs generated per month

150%+

Organic traffic increase (SEO)

$200K

Annual revenue from marketing

Marketing & Communications Manager

Cognitio Analytics Inc

Mar 2025 – Ongoing

  • Partner with senior leadership to integrated global marketing initiatives across digital, content, and events.
  • Manage website updates, expert profiles, and publication pages; implemented GA4 and tracking frameworks, increasing organic traffic by 120%.
  • Develop and amplify thought leadership content on LinkedIn and email, driving 25% organic follower growth within 3 months.
  • Coordinate cross-functional marketing initiatives with sales, product, and external partners to ensure alignment and timely delivery.
  • Create structured content calendars and marketing workflows to improve publication consistency and execution efficiency.
  • Conduct ongoing analysis of web, social, and campaign performance (GA4, HubSpot, LinkedIn Analytics), preparing dashboards and insights for leadership review.
  • Design and execute lead segmentation and CRM workflows in HubSpot to enhance campaign reporting and audience targeting.
  • Support event marketing initiatives, aligning messaging and assets across website, social media, event collateral, and internal communications for targeting CXO-level audiences.
Assistant Marketing Manager

Counterpoint Technology Market Research

Jun 2018 – Jul 2024

  • Coordinated global marketing initiatives across 10+ markets, supporting 40+ annual technology announcements and 10+ international events while collaborating with analysts and leadership across multiple time zones.
  • Managed corporate website operations and HubSpot integration, driving 240K+ monthly views and 1,000+ SQLs per month; revamped SEO strategy to increase organic traffic by 150% and inbound leads by 20% annually.
  • Led content amplification across LinkedIn, Twitter, and email (24K+ followers; 20K+ subscribers), publishing 10+ monthly newsletters and generating 100K+ monthly social impressions.
  • Prepared structured performance reports and campaign analytics for leadership review, ensuring continuous optimisation of digital and content initiatives.
  • Managed a team of four associates and designers, coordinating creative assets and maintaining brand consistency across client campaigns for Samsung, Google, Qualcomm, Verizon, HONOR, and OnePlus.
  • Organised internal marketing and culture training programmes for 100+ analysts across 12 countries, strengthening global alignment and communication standards.

Landing Page

Web Design
Form Setup
CRO
Skills & Tools
Analytics & Platforms

GA4

HubSpot

SEMRush
CRO
SQLs generated per month
Organic traffic increase (SEO)

Next Case Study

The Newsletter That Grew 15×

From 2,000 to 30,000 subscribers. No paid ads. No list purchases. Just a system.

Discover more from The Insight Marketer

Subscribe now to keep reading and get access to the full archive.

Continue reading